Photo Credits: Beiersdorf AG
It‘s time again for a nice little history lesson. This issue of our series “Iconic Packaging” is about the most well-known skin cream in the world: the NIVEA cream. Looking back at a history of over 100 years the NIVEA cream in its characteristic blue tin is nearly indispensable in every household.
From the Laboratory to the Household
The success story of NIVEA cream started with the invention of Eucerit in 1911, which blends oils and water into an extremely fine, stable mixture. This completely new emulsifier was developed by Dr. med. Isaac Lifschütz. Pharmacist and co-founder of the company Beiersdorf, Oscar Troplowitz, realized that the water-in-oil emulsion would be the perfect basis for a cosmetic skin cream.
But how to name a product never seen before? Troplowitz did not have to think about it for very long. The color of the NIVEA cream was decisive: the word NIVEA derives from the Latin word “nix, nivis”, which means snow. NIVEA therefore means “the snow white”.
14 Years to the Icon
The NIVEA cream was born and only three years after its market launch, it was sold on every continent. But it did not always look as we know it today. The can found its striking blue only 14 years after the first market launch. The unusual Art Nouveau design from the very beginning had to give way to the well-known blue tin with white NIVEA lettering.
The success story continues: in the 1980s, studies have shown that the consumers‘ trust in the NIVEA brand is exceptionally high. In the 1990s, NIVEA expanded into a global brand with uniform names, products and packaging. At that time, NIVEA families such as Visage, Deodorant, Soft, Vital and NIVEA Bath Care were developed. What began as NIVEA Creme in 1911 turned into the large brand family with more than 500 products we all know today. All NIVEA packaging is based on the NIVEA brand name: the blue tin with white logo.
Get to know more about the famous Nivea cream on the official Nivea website.
Is there any packaging, you cannot imagine you life without? Tell us in the comments!