Ever since I can remember, I used to spend an enormous amount of time in the car. Sitting in the backseat during hour-long drives to our holiday destinations as a kid while listening to the same 30 songs on hot rotation on the radio has been a defining experience throughout my childhood. I neither knew who sang the songs nor what they were called, but that never really mattered. Until it did when I tried to reassemble my childhood tunes for a playlist to listen to on Spotify.

“What’s that Song Called Again?” – No One Since 2008

Nowadays, that’s nowhere near the problem it used to be. Almost everybody has Shazam installed on their phones and is just a few seconds away from finding all there is to find about the song that’s currently on: Song title, album title, artist, writer, producer, composer, potential ghostwriters, and whatever the artist had for lunch while recording the song. The list goes on.

It’s really an amazing invention that would have vastly improved my career as a student since I wouldn’t have had to spend all day searching for my favourite music and could’ve spent more time on homework. But who am I kidding?

What’s Can got to Do with It, Got to Do with It?

The only question remaining is: What does any of this to do with cans? I’m about to tell you. Island Records , the record label behind music greats such as The Killers, The Gaslight Anthem, Snow Patrol, and Sir Elton John, has teamed up with Shazam and a large metal packaging company. Thanks to their “Visual Shazam” technology, creating scannable cans linking to three bespoke playlists, they were able to make their cans sing. The playlists go by the names “A Taste of Island” including “What Kind of Man” by Florence and the Machine, “Slave to the Rhythm” including The Weeknd’s “Can’t Feel My Face”, and “As The Sun Hits The Water” featuring “Little Lion Man” by Mumford & Sons.


There are literally dozens of examples of how technology and (metal) packaging can work together to create something amazing. Cooperating with Augmented Reality developer Zappar, Coca-Cola has created an app that connects to a vending machine and lets you create your own personalized coke can. People have used augmented reality in very fun ways such as placing your desired furniture from IKEA directly into your home before buying it or exploring a world of ice with the BBC Frozen Planet exhibition. We’ve come a long way since the first appearance of AR and sure will see some great usages in the future. We can’t wait to hear about more cases in which cans were used multi-functionally.

Have you ever experienced multi-functional metal packaging? Tell us about your experiences in the comments and spread the love!

Featured Image Source: Island Records

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