What comes to your mind first when you hear the name Red Bull? Jägerbombs (which I hate) or night-shift study sessions in college? That’s what I come up with first when I think of the Austrian energy drink giant. If that doesn’t strike your mind, however, I guess that you’ll probably have heard about Red Bull giving you wings.
Whether or not that is true, the fact remains that almost everybody has at least heard of them in some way. And that’s some genius marketing right there. What many people don’t know and what could/should be used for marketing even more than is that Red Bull is a sustainable drink producer.
Let’s be honest. I’m not the biggest fan of energy drinks in general, but I give credit where it’s due. That is why I’d like to present you with 4 reasons that make Red Bull a sustainable drink:
Red Bull Cans Are Super-Recyclable
We already know that sorting our empty cans the right way is really easy and saves lots of energy. That is not news. But since Red Bull just use cans which is, of course, the best way to go for a drink producer. After all, our favourite packaging is endlessly recyclable. You know, I mean the entire can … like the whole thing. That being said, an entire Red Bull can is not that much because guess what: They’re using specifically designed lightweight cans. Adding to the fact that recycling one can saves 95 percent of the energy used to make a new one, there really isn’t a question about what you should do with your empty Red Bull cans.
Wall-to-Wall Production Saves Travel
CO2 emissions from cars, planes and trucks are without a doubt one of the biggest contributors to global warming. Especially industrial shipping takes a big part in that. To avoid any unnecessary harm, Red Bull employed what they call wall-to-wall production: In order to cut down on transportation, Red Bull factories produce and fill the cans in the same building, saving money and energy.
80 Percent of Red Bull’s Used Energy Is Renewable
Nothing to add here.
Smart Transport Ensures Less Waste
Some things are just certain: life, death and that some companies ship their orders in packaging way too big. I recently purchased an electronic scale and a book on Amazon, the package, however, was big enough to ship a medium-sized car. Transporting packages like these not only annoys the delivery guy but also me. Because I eventually will have to throw the empty package away questioning my motives for ordering anything on Amazon in the first place. Red Bull is a lot smarter here as their packaging only takes as much space as needed. The reason for that is cans. When stacked in large numbers, cans take up way less empty space than other packaging. That enables them to ship more in one go which will ultimately sum up to saving entire train and ship loads.
Do you know of other can companies with similar sustainable approaches? Let us know in the comment section.